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Rusty Gordon
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Executive Director of Silk IS
Rusty Gordon, an original Atlanta high tech entrepreneur has led numerous successful business turnarounds, startups and acquisitions over the last 30 years including;
Rusty has also applied his business building skills to many local technology associations and non profits as a senior officer or board member. These include the Technology Executive Roundtable, Teacherlaptop Association, High Tech Ministries, and Southeastern Software Association among others.
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With more than twenty years of experience in software business solutions, Matt has successfully founded five companies. Matt began SpeedTracs, his sixth company in 2009 as a new and improved customer friendly version of Speed to Win for coach controlled, on campus, speed and agility training. In 2005, Matt founded Speed to Win, a speed and agility training company that utilizes a professional athletic curriculum, equipment and performance tracking software for teams and coaches. In 2002, Matt founded ClienTracs, Inc. a developer of sales automation technology for the banking industry. In 1999 Matt launched LockBox Communications providing secure document delivery and storage for financial institutions, which was acquired by SunGard Asset Management Systems. After the acquisition, he became Sr. Vice President and General Manager over SunGard AMS eServices where they built an award winning High Net Worth Portal. Prior to LockBox Communications, Matt founded Pipeline Communications, which became the market leader for online customer registration and marketing for the computer and software industry. Pipeline Communications’ software increased the customer registration rates for the ‘high tech’ industry from around 10% to an average of 63%, which dramatically increased the total number of customers for each software and hardware manufacturer. Currently there are over five million online customer registrations per month. In the early 1990’s, Matt founded SofNet and pioneered the delivery of computer desktop faxing with Faxworks. |
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John is a 35-year veteran in the marketing, media, advertising, communications and special events industry. He served as National Sports Manager and Olympic Project Manager for Coca-Cola USA, Vice President of Corporate Relations and Communications for the 1984 Los Angeles Olympic Committee and he has extensive international experience having worked on the 1986 World Cup in Mexico, 1986 Goodwill Games in Moscow, 1988 Winter Olympics in Calgary, 1992 Winter Games in Albertville, France, 1992 Olympics in Barcelona, 1994 Olympics in Lillehammer and with several corporate clients on the 1996 Olympics in Atlanta. He has also been involved with the Paralyzed Veterans of America and was on the Board of the 1996 Paralympics in Atlanta. His communications consulting firm, Creative Marketing Strategies has served as executive level consultant to many Fortune 200 companies including IBM, EDS, York International, AT&T, 3M Corp, Coca-Cola, Turner Broadcasting, Chase Manhattan Bank and Gulfstream Aerospace. John is currently President and CEO of Creative Marketing Strategies, Inc., an Atlanta-based marketing, communications and special events company.
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![]() Martha Head
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Martha joined SpeedTracs bringing over 24 years of experience in finance and accounting. Martha began her career as a CPA in public accounting with Deloitte & Touche, went on to General Mills, and has spent the last 15 years serving as CFO/COO for a variety of entrepreneurial firms across Atlanta. She received her Bachelor Accounting from Troy University and her Masters Business Administration from University of Central Florida.
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